Product Description: This text provides advertising and sales people with the advice, tools and templates needed to create a Web catalog. The combined book/CD set contains a wide range of catalog templates, and addresses such questions as: how many products should the catalog contain?; when do you need sophisticated multimedia graphics or video?; how can customers order directly from your Web catalog?; does your Web server software support advanced CGI programming? The CD ROM offers ready-to-use catalog, order form and banner advertisement templates; Perl scripts to handle customized forms, order processing, clickable graphics and animated icons; 50 pieces of original artwork; GuestTrack software to track and register customers on a Web site; and GT Catalog Lite to link your Web site to a database...read more (view table of contents, read Amazon.com's description)

Product Description: Vists our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.1to1web.com. The Internet World(TM)Guide to One-to-One Marketing companion Web site features: * Web marketer's online forum * Case studies and business profiles * Product reviews * E-mail newsletter featuring regular updates How to use your Web site to really connect with your customers and forge lasting relationships with them One-to-one marketing is a revolutionary new strategy for building customer loyalty and generating repeat sales...read more (view table of contents, read Amazon.com's description)

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Product Description: Even a Blind Squirrel Finds a Nut Now and Then is a delightful coming of age story about a squirrel named Sam who learns to care for others in a unique way. Cliff and Amanda Allen create an entertaining story about a squirrel with responsibility on his mind and a love of nuts in his heart...read more

Product Description: Cam the squirrel hangs out with the wrong crowd and never does his chores anymore. When his brother, Sam, tries to talk to him about his behavior, Cam doesn't listen. Only when Cam is cornered by a dangerous fox while raiding birdfeeders with his friends does he realize Sam was right about them...read more