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Alan B. Albarran has written 18 work(s)
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Paperback:
9781305077560 | 6 edition (Wadsworth Pub Co, January 1, 2016), cover price $226.95
9781111344375 | 5th edition (Wadsworth Pub Co, January 1, 2012), cover price $226.95
9780205199747, titled "Mastering Public Speaking/Webster's New World Thesaurus" | 2 edition (Allyn & Bacon, June 1, 1995), cover price $45.80 | also contains Mastering Public Speaking/Webster''s New World Thesaurus
Product Description: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study...read more
Paperback:
9781138925588 | Reprint edition (Routledge, June 8, 2015), cover price $49.95 | About this edition: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment.
Hardcover:
9780739189276 | Lexington Books, February 5, 2015, cover price $80.00
Product Description: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study...read more
Hardcover:
9780415818155 | Taylor & Francis, May 15, 2013, cover price $145.00 | About this edition: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment.
Hardcover:
9780415523189 | Routledge, February 26, 2013, cover price $130.00
Paperback:
9780415523196 | Routledge, February 26, 2013, cover price $47.95
Product Description: With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area...read more
Hardcover:
9780415990448 | Routledge, August 5, 2009, cover price $225.00 | About this edition: With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues.
Paperback:
9780415991018 | 1 edition (Routledge, August 6, 2009), cover price $74.95 | About this edition: With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues.
Miscellaneous:
9780203926475 | Ebrary, August 1, 2009, cover price $185.00
Product Description: Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media...read more
Hardcover:
9780534561925 | Wadsworth Pub Co, January 1, 2002, cover price $116.95 | also contains Cancer of the Oral Cavity, Pharynx and Larynx: Evidence-based Decision Making | About this edition: In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry.
9780534262747 | Wadsworth Pub Co, July 1, 1996, cover price $113.95
Paperback:
9780495569428 | 4th edition (Wadsworth Pub Co, January 8, 2009), cover price $250.95 | About this edition: Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year.
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Hardcover:
9780805850031 | Routledge, July 1, 2005, cover price $225.00 | About this edition: This comprehensive Handbook provides a synthesis of current work and research in media management and economics.
9780805850048 | Routledge, July 1, 2005, cover price $111.95 | About this edition: This comprehensive Handbook provides a synthesis of current work and research in media management and economics.
Miscellaneous:
9781410615589 | Routledge, August 26, 2005, cover price $95.00
Product Description: MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries...read more
Paperback:
9780534563998 | 3 edition (Wadsworth Pub Co, August 5, 2005), cover price $172.95 | About this edition: MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry.
Product Description: Understanding the Web: Social, Political, and Economic Dimensions of the Internet, considers the Internet from a different perspective than most other texts on the subject. While most books approach the subject of the Internet from a how to standpoint, this book is unique in its examination of the Web's effect at four distinct levels...read more
Paperback:
9780813802718 | Blackwell Pub, October 30, 2003, cover price $41.95 | About this edition: Understanding the Web: Social, Political, and Economic Dimensions of the Internet, considers the Internet from a different perspective than most other texts on the subject.
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Hardcover:
9780805841138 | Routledge, September 1, 2002, cover price $110.00 | About this edition: This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time.
Miscellaneous:
9781410606631 | Lawrence Erlbaum Assoc, June 1, 2003, cover price $49.95
This text examines the United States activities of the mass media and their economic impact on culture and society. Each chapter analyses major industries in the field of media economics, and provides written learning objectives and review questions. (view table of contents)
Paperback:
9780813821245 | 2 sub edition (Blackwell Pub, February 28, 2002), cover price $66.95
9780813821283 | Iowa State Pr, May 1, 1996, cover price $39.99 | About this edition: This text examines the United States activities of the mass media and their economic impact on culture and society.
Product Description: In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780534561918 | Wadsworth Pub Co, August 1, 2001, cover price $122.95 | About this edition: In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry.
9789990849820 | 2 edition (Wadsworth Pub Co, August 1, 2001), cover price $0.02
Product Description: Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations...read more (view table of contents, read Amazon.com's description)
Paperback:
9780205307913 | Allyn & Bacon, July 1, 2000, cover price $63.40 | About this edition: Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today.
(view table of contents)
Hardcover:
9780813825274 | Iowa State Pr, April 30, 2000, cover price $39.99
Product Description: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780813826905 | Iowa State Pr, June 30, 1998, cover price $54.99 | About this edition: This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.
Paperback:
9780805899443 | Lawrence Erlbaum Assoc Inc, January 1, 1995, cover price $26.95
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