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Product Description: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it...read more

Hardcover:

9781118801154 | John Wiley & Sons Inc, October 7, 2013, cover price $29.95 | About this edition: The world has changed.

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