UMTS is not about Technology, it is about Services...The UMTS or 3G environment is the ultimate convergence of fixed andmobile, voice and data, content and delivery. The result will bethe largest and most complex communications system that man hasdesigned. If you want a challenge then this is the industry to bein.Services for UMTS (Universal Mobile Telecommunication System) or 3G(3rd Generation mobile networks) is a book about the near future,where UMTS allows mobile phones and other devices forcommunication, entertainment, personalised services, utility andfun to be used in new ways. While it is difficult to predict thepotential of UMTS in the future in a precise way, broad categoriesand general service ideas are emerging. This book looks at over 200of these possible applications and provides more detailed scenariosfor over 100 of them. It explores these ideas in depth, withsuggestions on how to create exciting and viable services for a newworld.This book intends to answer many of the current UMTS servicequestions as well as introduce new ideas and concepts to enableoperators to create a winning UMTS services strategy.* What should the focus of service creation be to ensure early timeto profit in UMTS?* What are the key market segments that should be addressed withUMTS services?* Is there a killer application or applications that willrevolutionise the industry?* What are the differentiating factors that will separate theleaders from the UMTS pack?* 15 aspects of the business analyzed by value chains and businessmodels* The 5 M's of successful UMTS Service DefinitionWritten for the non-technical reader and with a strong businessfocus, Services for UMTS is a "must-read" for anybody wanting toenter the UMTS environment, make money in it, or to understand it.

Product Description: Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book...read more