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Targeting otaku(Chinese Edition)
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Bibliographic Detail
Summaries and Reviews description: Product Description: Paperback. Pub Date: December 2006 Pages: 320 Language: Traditional Chinese Publisher: Shang and Zhou otaku only a 170 million people. accounting for a very low proportion of Japan's population. the size of the market is as high as one hundred and twenty billion Taiwan dollars! Compared with the top of the pyramid market. no less! Otaku came under public scrutiny. the information processing cost / benefit ratio sharply upgrade. Among them. the popularity of the network. coupled with social mature multiple factors led to bring a historic transformation for the Japanese market. From a marketing perspective. otaku niche market segments. small-scale. low priority into influence. plays the leading role of the market. The otaku market forecasting group. Nomura Research Institute was established in 2004 autonomy for the content industry and the entertainment industry began analysi...

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