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Practical Strategic Management: How to Apply Strategic Thinking in Business
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Bibliographic Detail
Publisher World Scientific Pub Co Inc
Publication date October 26, 2015
Pages 139
Binding Paperback
Edition 1 reprint
Book category Adult Non-Fiction
ISBN-13 9789814651363
ISBN-10 9814651362
Dimensions 0.75 by 7.50 by 10.50 in.
Weight 0.55 lbs.
Original list price $24.00
Summaries and Reviews
Amazon.com description: Product Description: Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation. But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the “big picture” perspective, while being able to dive deep into each step. The guide is not written for “ideal situations” in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.

Editions
Hardcover
Book cover for 9780405119217 Book cover for 9789814641555
 
from World Scientific Pub Co Inc (October 25, 2015)
9789814641555 | details & prices | 139 pages | 6.25 × 9.00 × 0.75 in. | 0.85 lbs | List price $54.00
About: Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management.
With Marie Jahoda | from Ayer Co Pub (June 1, 1979); titled "Current Concepts of Positive Mental Health"
9780405119217 | details & prices | List price $17.95
This edition also contains Current Concepts of Positive Mental Health
Paperback
Book cover for 9789814651363
 
The price comparison is for this edition
1 reprint edition from World Scientific Pub Co Inc (October 26, 2015)
9789814651363 | details & prices | 139 pages | 7.50 × 10.50 × 0.75 in. | 0.55 lbs | List price $24.00
About: Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management.

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