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Bibliographic Detail
Publisher
David Gaughran
Publication date
February 27, 2019
Pages
236
Binding
Paperback
ISBN-13
9789187109270
ISBN-10
9187109271
Dimensions
0.59 by 5 by 8 in.
Weight
0.35 lbs.
Original list price
$14.99
Amazon.com says people who bought this book also bought:
Mastering Amazon Descriptions: An Author's Guide: Copywriting for Authors | Newsletter Ninja: How to Become an Author Mailing List Expert | Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing) | Let's Get Digital: How To Self-Publish, And Why You Should (Third Edition) (Let's Get Publishing) (Volume 1) | Super Structure: The Key to Unleashing the Power of Story | How to Market a Book Third Edition | Mastering Amazon Ads: An Author's Guide | Creating Character Arcs: The Masterful Author's Guide to Uniting Story Structure (Helping Writers Become Authors) (Volume 7) | SELF-EDITING FOR FICTION WRITERS
Mastering Amazon Descriptions: An Author's Guide: Copywriting for Authors | Newsletter Ninja: How to Become an Author Mailing List Expert | Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing) | Let's Get Digital: How To Self-Publish, And Why You Should (Third Edition) (Let's Get Publishing) (Volume 1) | Super Structure: The Key to Unleashing the Power of Story | How to Market a Book Third Edition | Mastering Amazon Ads: An Author's Guide | Creating Character Arcs: The Masterful Author's Guide to Uniting Story Structure (Helping Writers Become Authors) (Volume 7) | SELF-EDITING FOR FICTION WRITERS
Summaries and Reviews
Amazon.com description: Product Description: From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.
*Create attractive ad images to turn browsers into buyers.
*Optimize your targeting to attracting the right readers.
*Manage your bids effectively to drive more sales for less money.
*Learn when to run your BookBub campaigns for maximum impact.
*Boost discovery of your books and improve visibility.
*Train the retailers to recommend your books to the right customers.
*Turbocharge series sales to dominate the charts with multiple books simultaneously.
BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.
Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.
Praise for BookBub Ads Expert:
"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey
"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker
*Create attractive ad images to turn browsers into buyers.
*Optimize your targeting to attracting the right readers.
*Manage your bids effectively to drive more sales for less money.
*Learn when to run your BookBub campaigns for maximum impact.
*Boost discovery of your books and improve visibility.
*Train the retailers to recommend your books to the right customers.
*Turbocharge series sales to dominate the charts with multiple books simultaneously.
BookBub Ads Expert will teach you everything you need to know, from what makes a killer ad to discovering your comparable authors so you can improve your targeting. It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.
Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub Ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.
Praise for BookBub Ads Expert:
"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey
"Gaughran's at it again: making my question my whole marketing strategy. He somehow always knows more than the rest of us, but he always swoops in to spoon-feed us tasty morsels of marketing brilliance like a giant, beautiful mama marketing bird. With BookBub Ads Expert, there's one exception: it's not just a tasty morsel--it's an entire eight-course meal!"--USA Today bestselling author Nick Thacker
"Another winner - everything you need to set up successful ads."--Chris Syme, author of the SMART Marketing series and host of the Smartypants Book Marketing PodcastTable of Contents
PART I--BOOKBUB BASICS
1. How BookBub Ads Work
2. General Strategy
3. Two (or Three) Ingredients For Success
PART II--ANATOMY OF A KILLER AD
4. Attractive Images
5. Discriminate Targeting
6. CPM Bidding
PART III--TEST PREP
7. Creating Clickworthy Images
8. Generating Author Targets
9. Bidding To Be The Boss
PART IV--OPTIMIZING FOR VICTORY!
10. Building A Test Campaign
11. Evaluating Results
12. Tweakers Of The World Unite
PART V--DEPLOYING THE TROPES
13. When To Use BookBub Ads
14. Running A Promo
15. Tackling Problems
PART VI--NINJA TRICKS...
16. Also Bought Insurance
17. Get Out Of Jail Free
18. Filling The Funnel
PART VII--...AND KILLER MOVES
19. Turbocharge Series Sales
20. Riding The Launch Slipstream
21. Do It Again (And Again)
PART I--BOOKBUB BASICS
1. How BookBub Ads Work
2. General Strategy
3. Two (or Three) Ingredients For Success
PART II--ANATOMY OF A KILLER AD
4. Attractive Images
5. Discriminate Targeting
6. CPM Bidding
PART III--TEST PREP
7. Creating Clickworthy Images
8. Generating Author Targets
9. Bidding To Be The Boss
PART IV--OPTIMIZING FOR VICTORY!
10. Building A Test Campaign
11. Evaluating Results
12. Tweakers Of The World Unite
PART V--DEPLOYING THE TROPES
13. When To Use BookBub Ads
14. Running A Promo
15. Tackling Problems
PART VI--NINJA TRICKS...
16. Also Bought Insurance
17. Get Out Of Jail Free
18. Filling The Funnel
PART VII--...AND KILLER MOVES
19. Turbocharge Series Sales
20. Riding The Launch Slipstream
21. Do It Again (And Again)
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