Amazon.com description: Product Description: In recent years, there has been a growing interest in the role of argumentation in the health care domain. Argumentation and Health is a collection of essays by argumentation theorists reflecting on the way in which the institutional context of health care shapes the argumentative interaction. The volume provides for the first time an overview of the most important recent developments and achievements of the study of argumentation in medical and public oriented health communication. In Argumentation and Health , attention is paid to argumentation in different forms of health communication, such as the medical consultation, direct-to-consumer drug advertising, health brochures and health risk communication.
This book is of interest to argumentation theorists, (health) communication scholars, healthcare practitioners, students of medicine and health-related fields, and all other researchers and practitioners interested in the function and characteristics of argumentation in health communication. Originally published in Journal of Argumentation in Context, Vol. 1:1 (2012).