Amazon.com description: Product Description: Critical Discourse Analysis (CDA) has established itself over the past two decades as an area of academic activity in which scholars and students from many different disciplines are involved. It is a field that draws on social theory and aspects of linguistics in order to understand and challenge the discourses of our day. It is time for A New Agenda in the field. The present book is essential for anyone working broadly in the field of discourse analysis in the social sciences. The book includes often critical re-assessments of CDA's assumptions and methods, while proposing new route-maps for innovation. Practical analyses of major issues in discourse analysis are part of this agenda-setting volume.