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National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect
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Bibliographic Detail
Publisher Copenhagen Business School Pr
Publication date May 1, 2001
Pages 186
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9788716135162
ISBN-10 8716135164
Availability§ Apply Direct
Published in Other
Original list price $28.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it an invaluable resource for students of International Marketing, International Business and Consumer Behavior as well as for international marketing managers, industry leaders and government officials.

Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce.

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Hardcover
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from Copenhagen Business School Pr (May 1, 2001)
9788716135162 | details & prices | 186 pages | List price $28.00
About: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it an invaluable resource for students of International Marketing, International Business and Consumer Behavior as well as for international marketing managers, industry leaders and government officials.

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