Ã¢ÂÂI love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.Ã¢ÂÂÃÂ Ã¢ÂÂAlex Steinweiss
Alex SteinweissÃÂ (1917Ã¢ÂÂ2011) invented the album cover as we know it. In 1940, asÃÂ Columbia RecordsÃ¢ÂÂ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, andÃÂ within months its record sales increased by over 800 per cent.
Over the next three decades,ÃÂ Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.
The book includesÃÂ SteiweissÃ¢ÂÂ personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designerÃÂ Kevin ReaganÃÂ and graphic design historianÃÂ Steven Heller.
About the Series:
Bibliotheca UniversalisÃÂ Ã¢ÂÂ Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing.ÃÂ Bibliotheca UniversalisÃÂ brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
BookwormÃ¢ÂÂs delight Ã¢ÂÂ never bore, always excite!
Text in English, French, and German