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Das Diktat Der Markenfuhrung: 11 Thesen Zur Nachhaltigen Markenfuhrung Und -implementierung. Mit Einem Umfassenden Fallbeispiel Der Loewe Ag
By
Frank Keuper (editor),
Andreas Heim (editor),
J�rgen Dertinger (editor) and
J�rgen Kindervater (editor)
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Bibliographic Detail
Publisher
Gabler
Publication date
July 28, 2009
Pages
395
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9783834908520
ISBN-10
3834908525
Dimensions
0 by 6.60 by 9.40 in.
Original list price
$89.99
Summaries and Reviews
Amazon.com description: Product Description: 11 Thesen zur Markenführung und -implementierung. In einer umfassenden Fallstudie der Loewe AG werden diese Thesen im Rahmen einer zeitlichen und wertschöpfungskettenorientierten Betrachtung aufgegriffen und in jeweils zwei Beiträgen von renommierten Autoren diskutiert.
Editions
Hardcover
The price comparison is for this edition
With JÂrgen Kindervater (other contributor), JÂrgen Dertinger (other contributor), Frank Keuper (other contributor) |
from Gabler (July 28, 2009)
9783834908520 | details & prices | 395 pages | List price $89.99
About: 11 Thesen zur Markenführung und -implementierung.
About: 11 Thesen zur Markenführung und -implementierung.
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