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Innovative Management
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Bibliographic Detail
Publisher Vdm Verlag Dr Mueller E K
Publication date August 15, 2009
Pages 128
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9783639183016
ISBN-10 3639183010
Availability§ Apply Direct
Original list price $85.00
§As reported by publisher
Summaries and Reviews description: Product Description: New product development (NPD) and innovation are key factors that affect a company┬┐s long-term survival and growth. In a highly competitive and uncertain market, firms must learn how to compete globally by strengthening their NPD and innovation capabilities. Only through the continuous innovation management, can firms maintain their global competitiveness. This work develops management methods for NPD and innovation. The author focuses on the management of the early stages of NPD. Design Structure Matrix (DSM), Concurrent Engineering (CE), Interpretive Structural Modeling (ISM), Fuzzy Set Theory (FST), and Analytic Hierarchy Process (AHP) are integrated and conduct useful tools and methods for managing NPD. The proposed methods include (1) dynamic planning method for NPD; (2) structural matrix-based modeling for managing design variety; and (3) fuzzy logic-based evaluation model for idea screening of product design. The case studies showed that the proposed management methods performed well. The author expects that this book can provide some novel approaches of design management to help firms achieve the goals of innovative product development.

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from Vdm Verlag Dr Mueller E K (August 15, 2009)
9783639183016 | details & prices | 128 pages | List price $85.00
About: New product development (NPD) and innovation are key factors that affect a company┬┐s long-term survival and growth.

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