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Social Media Marketing: Marketing Mit Blogs, Sozialen Netzwerken Und Weiteren Anwendungen Des Web 2.0
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Bibliographic Detail
Publisher De Gruyter Oldenbourg
Publication date January 1, 2018
Pages 320
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9783486709001
ISBN-10 3486709003
Dimensions 0 by 6.69 by 9.44 in.
Original list price $42.00
Summaries and Reviews description: Product Description: Das Buch greift Aspekte des Web 2.0 auf und beleuchtet diese speziell aus Marketingperspektive. Kennzeichen des Web 2.0 bzw. des 'Mitmach-Webs' sind neue Moglichkeiten der Teilnahme und des sozialen Austausches, die tradierte Rollenverstandnisse einer Trennung zwischen Produzenten und Konsumenten aufweichen.

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With Uwe Hettler | 2 edition from De Gruyter Oldenbourg (January 1, 2018)
9783486709001 | details & prices | 320 pages | List price $42.00
About: Das Buch greift Aspekte des Web 2.

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