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Handbuch Unternehmenskommunikation
By Manfred Piwinger (editor) and Ansgar Zerfass (editor)
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Bibliographic Detail
Publisher Springer Verlag
Publication date November 15, 2007
Pages 940
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9783409143448
ISBN-10 3409143440
Dimensions 0 by 6.69 by 9.45 in.
Availability§ Publisher Out of Stock
Original list price $199.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Das "Handbuch Unternehmenskommunikation" stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt. Namhafte Autoren zeigen, wie PR, interne Kommunikation und Marktkommunikation die Führung unterstützen, Reputation steigern und immaterielle Werte schaffen.

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Hardcover
Book cover for 9783409143448
 
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With Manfred Piwinger (other contributor) | from Springer Verlag (November 15, 2007)
9783409143448 | details & prices | 940 pages | List price $199.00
About: Das "Handbuch Unternehmenskommunikation" stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt.

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