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Developments in Marketing Science: Proceedings of the Annual Conference of the Academy of Marketing Science
By Robinson (editor)
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Bibliographic Detail
Publisher Springer Verlag
Publication date December 8, 2014
Pages 241
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9783319108636
ISBN-10 3319108638
Dimensions 0 by 8.30 by 11 in.
Original list price $129.00
Summaries and Reviews
Amazon.com description: Product Description:

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  

This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.​



Editions
Hardcover
Book cover for 9783319108636 Book cover for 9783319109626
 
The price comparison is for this edition
from Springer Verlag (December 8, 2014)
9783319108636 | details & prices | 241 pages | List price $129.00
About: ​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
from Springer Verlag (December 1, 2014)
9783319109626 | details & prices | 341 pages | List price $179.00

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