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Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2016
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Bibliographic Detail
Publisher Jetlaunch
Publication date October 7, 2013
Pages 304
Binding Paperback
ISBN-13 9781938886850
ISBN-10 1938886852
Dimensions 0.69 by 6 by 9 in.
Weight 0.60 lbs.
Original list price $24.99
Summaries and Reviews
Amazon.com description: Product Description: 2016 updated 3rd edition, a public relations, social media, and digital marketing field guide with 30 chapters, 75+ actionable tips, and hundreds of curated resources
If you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you'll want to buy the third edition with nine new power-packed chapters including:
  • Chapter 1: Social PR Evolution and Revolution
  • Chapter 2: Today's Media Relations
  • Chapter 3: The New Press Release
  • Chapter 4: Content Strategy
  • Chapter 5: Editorial Calendar
  • Chapter 6: Online Newsrooms
  • Chapter 7: The Art and Science of Social Publishing
  • Chapter 8: Managing a Community
  • Chapter 9: Dialing into Social PR Customer Service - NEW
  • Chapter 10: Jump Into Any News Story
  • Chapter 11: Distribution, Amplification, and Promotion
  • Chapter 12: Live Streaming PR Secrets - NEW
  • Chapter 13: Podcasting for Social PR- NEW
  • Chapter 14: Mobile and Social PR Hook Up
  • Chapter 15: The Rise of Visual Reporting
  • Chapter 16: Visual PR Secrets - NEW
  • Chapter 17: Scoring Influence
  • Chapter 18: Measurement, Analytics, and Google
  • Chapter 19: Avoiding a PR Disaster
  • Chapter 20: Strategy for Tragedy
  • Chapter 21: Optimizing an Event for Social PR
  • Chapter 22: Social PR Collaboration #FTW
  • Chapter 23: Facebook PR Secrets for More Newsfeed Coverage
  • Chapter 24: Instagram PR Secrets - NEW
  • Chapter 25: Snapchat Secrets, Stories, and Savviness - NEW
  • Chapter 26: Pinterest PR Secrets - NEW
  • Chapter 27: LinkedIn PR Secrets - NEW
  • Chapter 28: Twitter Social #PR Secrets 
  • Chapter 29: Namaste Sane: Space and Mindfulness in Your Social - NEW
  • Chapter 30: Social PR Wisdom
Social PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status.


Guy Kawasaki says in the Foreword:
If PR people don't embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept. 

For one thing, the major publications no longer "make" products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.

Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.


Or should they be? It's a brave new world and Social PR Secrets lights the match where most burn out.

PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading.

Here's what you'll learn:
  • How to get more publicity and exposure using the social media networks Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon
  • How to snag top, optimized public relations and social media content
  • How media relations and press releases have changed, and what you need to do about it
  • How to leverage social customer service #FTW (For the Win!)
  • The crucial secrets to using visuals in social media and public relations
  • Gain access to a curated list of image sources that goes far beyond the same old boring stock photography
  • How and why to measure what matters
You'll learn all of these Social PR Secrets and more!

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.


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