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By
Robert Wynne and
Dave Boone
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Bibliographic Detail
Publisher
Maven House
Publication date
June 13, 2017
Pages
240
Binding
Hardcover
ISBN-13
9781938548789
ISBN-10
1938548787
Dimensions
1 by 6.25 by 9.50 in.
Original list price
$24.95
Amazon.com says people who bought this book also bought:
Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and Content Marketing | This Is How You Pitch: How To Kick Ass In Your First Years of PR | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Pitch Perfect | The Ethical Journalist | The PR Masterclass
Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and Content Marketing | This Is How You Pitch: How To Kick Ass In Your First Years of PR | The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly | Pitch Perfect | The Ethical Journalist | The PR Masterclass
Summaries and Reviews
Amazon.com description: Product Description:
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
- A compelling, easy-to-read introduction to public relations
- First book to show which social media strategies for PR really work
- Reporters reveal where they get their story ideas and share secrets about how they can be reached and influenced
- Author a Forbes contributor on public relations from 2009 to 2018
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
- finding and engaging your audience
- successfully pitching the media
- writing an editorial that wows
- creating a persuasive social media campaign
- dealing with fake news
- measuring PR success
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