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How Bad Do You Want It?: Mastering the Psychology of Mind Over Muscle
By Marcora (foreword by) and Matt Fitzgerald
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Bibliographic Detail
Publisher Velopress
Publication date October 15, 2015
Pages 282
Binding Paperback
Edition 1
Book category Adult Non-Fiction
ISBN-13 9781937715410
ISBN-10 1937715418
Dimensions 0.75 by 6.25 by 9 in.
Weight 1 lbs.
Original list price $18.95
Summaries and Reviews
Amazon.com description: Product Description:

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.

The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential.

How Bad Do You Want It? reveals new psychobiological findings including:

  • Mental toughness determines how close you can get to your physical limit.
  • Bracing yourself for a tough race or workout can boost performance by 15% or more.
  • Champions have learned how to give more of what they have.
  • The only way to improve performance is by altering how you perceive effort.
  • Choking under pressure is a form of self-consciousness.
  • Your attitude in daily life is the same one you bring to sports.
  • There's no such thing as going as fast as you can―only going faster than before.
  • The fastest racecourse is the one with the loudest spectators.
  • Faith in your training is as important as the training itself.

Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham



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Paperback
Book cover for 9781937715410
 
The price comparison is for this edition
With Marcora (other contributor) | 1 edition from Velopress (October 15, 2015)
9781937715410 | details & prices | 282 pages | 6.25 × 9.00 × 0.75 in. | 1.04 lbs | List price $18.95
About: The greatest athletic performances spring from the mind, not the body.

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