Successful Marketing Secrets & Strategies: Secrets & Strategies

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By Rhonda Abrams and Julie Vallone (contributor)

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Bibliographic Detail

Publisher Planning Shop

Publication date November 1, 2008

Pages 407

Binding Paperback

Book category Adult Non-Fiction

ISBN-13 9781933895055

ISBN-10 1933895055

Dimensions 1 by 8.50 by 10.50 in.

Weight 2.45 lbs.

Availability§ Publisher Out of Stock

Original list price $34.95

§As reported by publisher

Summaries and Reviews

Amazon.com description: Product Description:

This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included:

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Traditional Advertising in Print, Radio, TV

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Online Marketing & Advertising

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Brand Identity

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Direct Mail

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Public Relations

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Person-to-Person Marketing

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Networking

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Email Communications & Newsletters

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Print Collateral

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Search Engine Marketing

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Search Engine Optimization

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Trade Shows

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â In-Store Marketing

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Sampling

Â·Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Customer Loyalty Programs

Â·Â Â Â Â Â Â Â Â And much more!

From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies, comes Marketing: Secrets & Strategies. This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success.

Editions

Paperback

The price comparison is for this edition

With Julie Vallone (other contributor) | from Planning Shop (November 1, 2008); titled "Successful Marketing Secrets & Strategies: Secrets & Strategies"

9781933895055 | details & prices | 407 pages | 8.50 × 10.50 × 1.00 in. | 2.45 lbs | List price $34.95
About: This comprehensive book covers all the marketing essentials, strategies, and tactics.

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