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By
Sara Wachter-Boettcher and
Eva Lotta Lamm (ILT)
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Bibliographic Detail
Publisher
Rosenfeld Media
Publication date
December 11, 2012
Pages
240
Binding
Paperback
ISBN-13
9781933820873
ISBN-10
193382087X
Dimensions
6 by 8.90 by 0.60 in.
Weight
1.10 lbs.
Original list price
$39.00
Amazon.com says people who bought this book also bought:
Content Strategy for Mobile | Content Strategy for the Web | Content Strategy at Work | Information Architecture | Managing Enterprise Content | The Content Strategist's Toolkit | Everybody Writes
Content Strategy for Mobile | Content Strategy for the Web | Content Strategy at Work | Information Architecture | Managing Enterprise Content | The Content Strategist's Toolkit | Everybody Writes
Summaries and Reviews
Amazon.com description: Product Description: Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.
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