search for books and compare prices
cover image
She Means Business: 7 New rules for Marketing to Today's Woman
Price
Store
Arrives
Preparing
Shipping

Jump quickly to results on these stores:

The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Time Inc Home Entertainment
Publication date October 1, 2005
Pages 144
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781932994445
ISBN-10 1932994440
Dimensions 0.50 by 5 by 7 in.
Weight 0.40 lbs.
Availability§ Out of Print
Original list price $12.95
§As reported by publisher
Summaries and Reviews
Summary
Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.
Amazon.com description: Product Description: What do women want?" While Sigmund Freud may have most famously asked this question, it is a safe bet that he wasn't the first (or last) to puzzle over it. Even in our current complex and self-aware age, women's lives are all too often viewed in the light of familiar generalizations and obsolete notions from terms long past. Surely the truth of a woman's life can best be found in its details. What keeps her up at night? What makes her laugh out loud? What frustrates her? Intrigues her? Inspires her? Fulfills her? To uncover these details and find out what makes woman tick, "She Means Business" draws in groundbreaking, never before published research conducted by the Time Inc. Women's Group of magazines. The thirteen diverse publications that make up the group, including best-selling titles like "People", "Parenting", "Cooking Light", "Essence", "In Style", "Teen People", "Health", "Baby Talk", "Real Simple", "People en Espanol", "All You", "Cottage Living", and "Suede", reach over 45 million women a year. To ensure that its magazines remain the most up-to-date and trusted brands in the business, Time Inc. annually sponsors numerous surveys, focus groups, and large-scale studies across the country, involving more than 30,000 woman - those who read the company's magazines and those who don't. Filled with fascinating insights across a wide spectrum of topics, from health to style to careers to motherhood to personal relationships, "She Means Business" provides an unparalleled opportunity to better understand the most diverse, dynamic and economically powerful force in today's consumer marketplace.

Editions
Paperback
Book cover for 9781932994445
 
The price comparison is for this edition
from Time Inc Home Entertainment (October 1, 2005)
9781932994445 | details & prices | 144 pages | 5.00 × 7.00 × 0.50 in. | 0.40 lbs | List price $12.95
About: Uses new research and analyses, including surveys, focus groups, and large-scale studies, to provide important insights into what women really want and to furnish suggestions on how to market to them in today's consumer marketplace.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.