THE HUSTLE is home of working weekends, business as usual, rationales affirmative action, and urban culture. ItÃ¢ÂÂs the home THE HUSTLE is where people become angles and opportunities. THE HUSTLE is where the mind becomes plantation and most everyoneÃ¢ÂÂs a fieldhand.
From street corners to corner offices, THE HUSTLE is mad seductive. It reads you, plays on your desires, your fears... Then before you know it, youÃ¢ÂÂre so caught up in it that youÃ¢ÂÂre at the bottom of it looking up. And itÃ¢ÂÂs only then that you start seeing the constructs and agendas and realize that theyÃ¢ÂÂre way deeper than those who play them. ItÃ¢ÂÂs also where you feel the cold hearts, cold eyes, and colder shoulders.
About: This part insider-exposé, part revolutionary success manual combines a lifetime in The Hood with twelve successful years of building brands for Fortune 500 heavyweights including Mercedes Benz, Radio Shack, Cingular Wireless, Wrigley's Gum, and AT&T.
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