Amazon.com description: Product Description: This is a biography of Robert Laidlaw, the founder of Farmers department store, who was a contemporary of great US Christian businessmen such as Robert Le Tourneau and Henry Heinz, the founder of The Heinz Company. In 1909, Laidlaw started what became the fastest-growing company in New Zealand history and the country's biggest department store chain. Using innovative management and marketing techniques, Laidlaw not only built a successful company but demonstrated how the Christian faith could be lived out in the marketplace. The biography reveals Laidlaw's reflections on profit, service, innovation, marketing, and the responsibilities of business.