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Upgraded: How the Internet Has Modernised the Human Race
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Bibliographic Detail
Publisher Lid Pub Inc
Publication date September 20, 2016
Pages 192
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781907794612
ISBN-10 1907794611
Published in Great Britain
Original list price $19.99
Summaries and Reviews description: Product Description: The realm of the “personal” is now increasingly touched by technology―especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings―these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing. This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses. Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of “Business-to-Consumer” communication, and begin to adopt the rules of “Business-to-Business” when talking to consumers. Such change of our lives is an explosion of the new―new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.

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from Lid Pub Inc (September 20, 2016)
9781907794612 | details & prices | 192 pages | List price $19.99
About: The realm of the “personal” is now increasingly touched by technology―especially the Internet.

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