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Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion
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Bibliographic Detail
Publisher Bard
Publication date September 1, 2001
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781885167521
ISBN-10 1885167520
Dimensions 0.75 by 7 by 10 in.
Weight 1.05 lbs.
Published in Canada
Original list price $17.95
Summaries and Reviews
Summary
Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising. (view table of contents)
Amazon.com description: Product Description: The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Editions
Hardcover
Book cover for 9781885167538
 
from Bard (November 1, 2001)
9781885167538 | details & prices | 7.00 × 10.25 × 1.25 in. | 1.45 lbs | List price $27.95
About: Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.
Paperback
Book cover for 9781885167521
 
The price comparison is for this edition
from Bard (September 1, 2001)
9781885167521 | details & prices | 7.00 × 10.00 × 0.75 in. | 1.05 lbs | List price $17.95
About: Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.

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