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Medusa's Gaze: Essays on Gender, Literature, and Aesthetics in the Italian Renaissance, in Honor of Robert J. Rodini
By
Paul A. Ferrara (editor),
Jane Tylus (editor),
Eugenio L. Giusti (editor) and
Robert J. Rodini (editor)
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Bibliographic Detail
Publisher
Bordighera Inc
Publication date
April 1, 2004
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781884419621
ISBN-10
1884419623
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Original list price
$55.01
Subjects
§As reported by publisher
Summaries and Reviews
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* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Editions
Hardcover
The price comparison is for this edition
from Bordighera Inc (April 1, 2004)
9781884419621 | details & prices | List price $55.01
About: Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
About: Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
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