Amazon.com description: Product Description: Why do so many promising small business fail? It's not a secret: unsuspecting entrepreneurs often repeat critical mistakes previously made by others. Reading The Small Business Start-Up Guide will teach you how to avoid making these same mistakes! The author Robert Sullivan will keep you out of trouble. Not only because he has 25 successful years as a small businessman. Nor because of his award winning website, "The Small Business Advisor," featured in numerous national journals. As a longtime and sought-after seminar leader, Sullivan has catalogued the major stumbling blocks that have tripped up even the best and brightest over the years. The books' real life vignettes will drive home important lessons critical to small business success. This third edition adds valuable material that teaches how to use the Internet as an effective business tool.