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The Marketing Pocketbook
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Management Pocketbooks
Publication date May 1, 1999
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781870471404
ISBN-10 1870471407
Dimensions 0.50 by 5.75 by 4 in.
Weight 0.25 lbs.
Availability§ Apply Direct
Original list price $8.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.

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Paperback
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from Management Pocketbooks (May 1, 1999)
9781870471404 | details & prices | 5.75 × 4.00 × 0.50 in. | 0.25 lbs | List price $8.95
About: Do you know why your customers buy from you, and where your product fits in the market place?

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