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Strategic Sport Marketing
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Allen & Unwin
Publication date April 1, 2004
Pages 352
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781865089188
ISBN-10 1865089184
Dimensions 1.25 by 7 by 9 in.
Weight 1.65 lbs.
Availability§ Out of Print
Original list price $39.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.


Editions
Paperback
Book cover for 9781743314777 Book cover for 9781864484618 Book cover for 9781865089188
 
With Daniel Funk, Adam Karg | 4 revised edition from Allen & Unwin (June 1, 2014)
9781743314777 | details & prices | 388 pages | 7.00 × 9.25 × 1.25 in. | 1.85 lbs | List price $59.95
The price comparison is for this edition
2 edition from Allen & Unwin (April 1, 2004)
9781865089188 | details & prices | 352 pages | 7.00 × 9.00 × 1.25 in. | 1.65 lbs | List price $39.95
About: Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators.
from Allen & Unwin (October 1, 1999)
9781864484618 | details & prices | 336 pages | 7.00 × 9.00 × 1.00 in. | 1.65 lbs | List price $49.95
About: Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply.

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