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Marketing Tourism, Hospitality and Leisure in Europe
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Bibliographic Detail
Publisher Thomson Learning
Publication date September 1, 1996
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781861523037
ISBN-10 1861523033
Dimensions 1.50 by 7.50 by 9.50 in.
Weight 2.60 lbs.
Availability§ Out of Print
Original list price $34.99
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This is the most comprehensive text available in marketing from a European perspective for students of tourism, leisure and hospitality management. In addition to European case studies, the book looks at all aspects of marketing from a European viewpoint and considers differences in consumer behaviour between European countries. The text is supported by 29 real-life case studies, group and individual student exercises, and adopts a student-centred learning approach throughout.

Editions
Paperback
Book cover for 9781861523037
 
The price comparison is for this edition
from Thomson Learning (September 1, 1996)
9781861523037 | details & prices | 7.50 × 9.50 × 1.50 in. | 2.60 lbs | List price $34.99
About: This is the most comprehensive text available in marketing from a European perspective for students of tourism, leisure and hospitality management.

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