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The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating
By
Lewis
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Bibliographic Detail
Publisher
Nicholas Brealey
Publication date
April 15, 2014
Pages
298
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781857886016
ISBN-10
1857886011
Dimensions
1.25 by 6 by 9 in.
Weight
1.05 lbs.
Published in
Great Britain
Original list price
$19.95
Amazon.com says people who bought this book also bought:
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability | Neuro-Sell | Neuromarketing in Action
Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability | Neuro-Sell | Neuromarketing in Action
Summaries and Reviews
Amazon.com description: Product Description: Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Editions
Paperback
The price comparison is for this edition
from Nicholas Brealey (April 15, 2014)
9781857886016 | details & prices | 298 pages | 6.00 × 9.00 × 1.25 in. | 1.05 lbs | List price $19.95
About: Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
About: Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.
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