Amazon.com description: Product Description: This book provides a practical guide for the beginner presenting the basic principles and applications of typography with a series of exercises that reinforce the acquired knowledge. The intent of this book is to bring the reader to the point where he or she can understand and demonstrate the basic principles of typography. According to the author, the only way to recognise successful typography is through informed, direct observation. It takes time, trial and error, to know what works. A Type Primer seeks to strengthen the reader's eye so that he or she has the skills to answer the question, "Does this work?". The design of the book employs the principles that the author espouses. The pages are clear and open with judicious use of a second colour throughout to illuminate and highlight points raised within the text.