Amazon.com description: Product Description: Successful Marketing focuses on essential marketing skills to get your message across effectively. Practical and easy to use, this book is a step-by-step guide to learning effective marketing quickly and easily, from direct mail to marketing online. The book is packed with helpful examples and practical exercises to complete. Author Pauline Rowmark ran a successful marketing and training company for many years and is now a professional writer, and the author of several business and motivational books. She has first-hand knowledge of how to effectively market and promote your own business.