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Rating the Audience: The Business of Media
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Bibliographic Detail
Publisher Bloomsbury USA Academic
Publication date December 26, 2011
Pages 272
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781849663427
ISBN-10 1849663424
Dimensions 1.25 by 6.50 by 9.25 in.
Weight 1.25 lbs.
Published in Great Britain
Original list price $85.00
Summaries and Reviews
Amazon.com description: Product Description:

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyze today's media environment, looking at the role of the Internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.

Offering the first really comparative study, it will be critical for media students and professionals.



Editions
Hardcover
Book cover for 9781849663427
 
The price comparison is for this edition
With Tom O\'Regan, Mark Balnaves | from Bloomsbury USA Academic (December 26, 2011)
9781849663427 | details & prices | 272 pages | 6.50 × 9.25 × 1.25 in. | 1.25 lbs | List price $85.00
About: Knowing, measuring and understanding media audiences have become a multi-billion dollar business.
Paperback
Book cover for 9781849663410
 
With Tom O\'Regan, Mark Balnaves | from Bloomsbury USA Academic (January 16, 2012)
9781849663410 | details & prices | 272 pages | 6.00 × 9.00 × 1.00 in. | 1.00 lbs | List price $34.95
About: Knowing, measuring and understanding media audiences have become a multi-billion dollar business.

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