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â¢ Sex doesnât sell - people in skimpy clothing and provocative poses donât persuade us to buy products.
â¢ Despite government bans, subliminal advertising is ubiquitous â from bars to supermarkets to highway billboards.
â¢ Color can be so iconic that the sight of the robinâs egg blue of a certain famous jewelry brand significantly raises womenâs heart rates.
â¢ Companies shamelessly borrow from religion and ritual â like the ritual, made up by a bored American bartender, of drinking a Corona with a lime â to seduce our interest.
â¢ âCoolâ brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstromâs revelations will captivate anyone whoâs been seduced âor turned offâ by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of todayâs consumer.
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