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Strategic Sport Marketing
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Bibliographic Detail
Publisher Allen & Unwin
Publication date June 1, 2014
Pages 388
Binding Paperback
Edition 4 revised
Book category Adult Non-Fiction
ISBN-13 9781743314777
ISBN-10 1743314779
Dimensions 1.25 by 7 by 9.25 in.
Weight 1.85 lbs.
Original list price $59.95
Summaries and Reviews
Editions
Paperback
Book cover for 9781743314777 Book cover for 9781864484618 Book cover for 9781865089188
 
The price comparison is for this edition
With Daniel Funk, Adam Karg | 4 revised edition from Allen & Unwin (June 1, 2014)
9781743314777 | details & prices | 388 pages | 7.00 × 9.25 × 1.25 in. | 1.85 lbs | List price $59.95
2 edition from Allen & Unwin (April 1, 2004)
9781865089188 | details & prices | 352 pages | 7.00 × 9.00 × 1.25 in. | 1.65 lbs | List price $39.95
About: Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators.
from Allen & Unwin (October 1, 1999)
9781864484618 | details & prices | 336 pages | 7.00 × 9.00 × 1.00 in. | 1.65 lbs | List price $49.95
About: Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply.

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