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The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
By Richard Krevolin and Harry Beckwith (foreword by)

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Bibliographic Detail
Publisher Career Pr Inc
Publication date November 23, 2015
Pages 223
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781632650122
ISBN-10 1632650126
Dimensions 0.50 by 6.25 by 9.25 in.
Weight 0.68 lbs.
Original list price $15.99
Summaries and Reviews description: Product Description: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.

Book cover for 9781632650122
The price comparison is for this edition
With Richard Krevolin | from Career Pr Inc (November 23, 2015)
9781632650122 | details & prices | 223 pages | 6.25 × 9.25 × 0.50 in. | 0.68 lbs | List price $15.99
About: Corporations can no longer just worship the bottom line.
With Mary Ellen Guffey, Richard Krevolin | 6 edition from South-Western Pub (August 1, 1998); titled "Business English: Telecourse Guide"
9780538878111 | details & prices | 8.50 × 11.25 × 0.25 in. | 0.20 lbs | List price $31.95
This edition also contains Business English: Telecourse Guide
About: Book by Guffey, Mary Ellen

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