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Brand Thinking and Other Noble Pursuits
By Rob Walker (foreword by) and Debbie Millman
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Bibliographic Detail
Publisher Allworth Pr
Publication date May 1, 2013
Pages 324
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781621532477
ISBN-10 162153247X
Dimensions 1 by 6.25 by 9 in.
Weight 0.88 lbs.
Original list price $19.95
Summaries and Reviews
Amazon.com description: Product Description: The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? 
For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. 

This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

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Paperback
Book cover for 9781621532477
 
The price comparison is for this edition
With Rob Walker (other contributor) | from Allworth Pr (May 1, 2013)
9781621532477 | details & prices | 324 pages | 6.25 × 9.00 × 1.00 in. | 0.88 lbs | List price $19.95
About: The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define.

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