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Marketing Dynamics: Instructor's Edition
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Bibliographic Detail
Publisher Goodheart-Willcox Pub
Publication date May 23, 2013
Pages 768
Binding Hardcover
Edition 3
Book category Adult Non-Fiction
ISBN-13 9781619603479
ISBN-10 1619603470
Dimensions 1 by 8.50 by 10.75 in.
Weight 4.20 lbs.
Original list price $120.00
Summaries and Reviews
Amazon.com description: Product Description: Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new edition, each chapter has been revised to reflect the latest in marketing trends and information. The Instructor's Edition of the student textbook provides teaching strategies on every page, including cooperative learning activities, DECA activities, workplace and academic connections and critical thinking questions and answers. Lesson Planning Guides for each chapter provide correlations to the National Marketing Education Standards, a DECA cocurricular activity, chapter outlines with correlations to supplement resources, and suggestions for key activities and DECA role plays.

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Hardcover
Book cover for 9781619603479
 
The price comparison is for this edition
3 edition from Goodheart-Willcox Pub (May 23, 2013)
9781619603479 | details & prices | 768 pages | 8.50 × 10.75 × 1.00 in. | 4.20 lbs | List price $120.00
About: Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion.

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