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Bibliographic Detail
Publisher Goodheart-Willcox Pub
Publication date May 22, 2013
Pages 768
Binding Hardcover
Edition 3
Book category Adult Non-Fiction
ISBN-13 9781619603431
ISBN-10 1619603438
Dimensions 1.25 by 9 by 11.50 in.
Weight 4.10 lbs.
Original list price $99.96
Summaries and Reviews description: Product Description:

Marketing Dynamics provides a well rounded introduction to the 4Ps—product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are  incorporated. Career Ready Practices are also included.

• DECA activities are included in each of the 33 chapters to support leadership development.
• The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
• College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.

Book cover for 9781619603431
The price comparison is for this edition
3 edition from Goodheart-Willcox Pub (May 22, 2013)
9781619603431 | details & prices | 768 pages | 9.00 × 11.50 × 1.25 in. | 4.10 lbs | List price $99.96
About: Marketing Dynamics provides a well rounded introduction to the 4Ps—product, price, place, and promotion.
Book cover for 9781619603486
3 stu wkb edition from Goodheart-Willcox Pub (September 13, 2013)
9781619603486 | details & prices | List price $24.00
This edition also contains Marketing Dynamics, Marketing Dynamics
About: Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion.

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