Marketing Dynamics provides a well rounded introduction to the 4Psâproduct, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are  incorporated. Career Ready Practices are also included.
â¢Â DECA activities are included in each of the 33 chapters to support leadership development.
â¢Â The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
â¢Â College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.
About: Marketing Dynamics provides a well rounded introduction to the 4Psâproduct, price, place, and promotion.
This edition also contains Marketing Dynamics, Marketing Dynamics
About: Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion.
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