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Consumershift: How Changing Values Are Reshaping the Consumer Landscape
By
Andy Hines
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
No Limit Enterprises
Publication date
November 25, 2011
Pages
292
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781614660033
ISBN-10
1614660034
Dimensions
0.75 by 6.25 by 9.25 in.
Weight
1.36 lbs.
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Original list price
$24.95
Subjects
§As reported by publisher
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Summaries and Reviews
Amazon.com description: Product Description:
ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.
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These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations--whether in business, government, non-profits, or education--to customize the personas to the specific needs of their organizations.Editions
Hardcover
The price comparison is for this edition
from No Limit Enterprises (November 25, 2011)
9781614660033 | details & prices | 292 pages | 6.25 × 9.25 × 0.75 in. | 1.36 lbs | List price $24.95
About: ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc.
About: ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc.
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