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The Business of Creativity: Toward an Anthropology of Worth
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Bibliographic Detail
Publisher Left Coast Pr
Publication date December 15, 2013
Pages 299
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781611329117
ISBN-10 1611329116
Dimensions 1.25 by 6.50 by 9.25 in.
Weight 1.18 lbs.
Original list price $150.00
Summaries and Reviews
Amazon.com description: Product Description: How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

Editions
Hardcover
Book cover for 9781611329117
 
The price comparison is for this edition
from Left Coast Pr (December 15, 2013)
9781611329117 | details & prices | 299 pages | 6.50 × 9.25 × 1.25 in. | 1.18 lbs | List price $150.00
About: How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’?
Paperback
Book cover for 9781611329124
 
from Left Coast Pr (December 15, 2013)
9781611329124 | details & prices | 299 pages | 6.00 × 9.00 × 0.75 in. | 1.10 lbs | List price $39.95
About: How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’?

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