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By
Rajkumar Dixit and
Brian McLaren (foreword by)
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Bibliographic Detail
Publisher
Wipf & Stock Pub
Publication date
June 7, 2010
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781608995592
ISBN-10
1608995593
Original list price
$21.00
Other format details
religious
Amazon.com says people who bought this book also bought:
Renovation of the Heart | Interpreting the Parables | The Way to Heaven | Reformed and Always Reforming | The Forgotten Ways Handbook | Parables of Jesus | The Parables of Jesus | The Master Plan of Evangelism | Lost and Found
Renovation of the Heart | Interpreting the Parables | The Way to Heaven | Reformed and Always Reforming | The Forgotten Ways Handbook | Parables of Jesus | The Parables of Jesus | The Master Plan of Evangelism | Lost and Found
Summaries and Reviews
Amazon.com description: Product Description: Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.
Editions
Paperback
The price comparison is for this edition
With Rajkumar Dixit |
from Wipf & Stock Pub (June 7, 2010)
9781608995592 | details & prices | List price $21.00
About: Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization.
About: Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization.
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