Senior Style | Light and Shadow | Portraiture Unleashed | One Flash! | The Art and Business of High School Senior Portrait Photography | Portraiture Unplugged | 500 Poses for Photographing Full-Length Portraits | ABCs of Beautiful Light | Set the Scene
Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photographyâs most vexing problemsÂworking out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that heÂand countless other prosÂhave used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goesÂHow much should you shell out for new equipment? What falls into the category of Âoverhead?â How much do you need to pay your staff and yourself?Âand then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitabilityÂall while enjoying your work and achieving professional and creative satisfaction.
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