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Small Is the New Big
By
Seth Godin
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Bibliographic Detail
Publisher
Findaway World Llc
Publication date
August 1, 2007
Edition
Abridged
Book category
Adult Non-Fiction
ISBN-13
9781602522091
ISBN-10
160252209X
Availability§
Out of Print
Original list price
$34.99
Other format details
audio
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
Editions
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