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The Ultimate Question: Driving Good Profits and True Growth
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Jump down to see edition details for: Hardcover | Miscellaneous | CD/Spoken Word
Bibliographic Detail
Publisher Findaway World Llc
Publication date August 1, 2007
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781602521605
ISBN-10 1602521603
Dimensions 0.75 by 5.25 by 7.25 in.
Weight 0.25 lbs.
Availability§ Out of Print
Original list price $29.99
Other format details audio
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice. Practical and compelling, this is the one book - and the one tool - no growth-minded leader can afford to miss.

Editions
Hardcover
Book cover for 9781591397830
 
from Harvard Business School Pr (February 20, 2006)
9781591397830 | details & prices | 210 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $32.95
Miscellaneous
The price comparison is for this edition
Unabridged edition from Findaway World Llc (August 1, 2007)
9781602521605 | details & prices | 5.25 × 7.25 × 0.75 in. | 0.25 lbs | List price $29.99
About: CEOs regularly announce ambitious growth targets, then fail to achieve them.
CD/Spoken Word
Book cover for 9781455893522 Book cover for 9781455893546 Book cover for 9781929494958
 
Unabridged edition from Franklin Covey Co (April 1, 2012)
9781455893522 | details & prices | 5.00 × 5.75 × 0.50 in. | 0.24 lbs | List price $14.99
Mp3 una edition from Franklin Covey Co (April 1, 2012)
9781455893546 | details & prices | 5.25 × 7.25 × 0.50 in. | 0.20 lbs | List price $14.99
About: CEOs regularly announce ambitious growth targets, then fail to achieve them.
Unabridged edition from Franklin Covey Co (June 20, 2006)
9781929494958 | details & prices | 5.00 × 5.75 × 1.00 in. | 0.50 lbs | List price $29.95
About: CEOs regularly announce ambitious growth targets, then fail to achieve them.

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