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Selling the Invisible: A Field Guideto Modern Marketing
By
Jeffrey Jones (narrator) and
Harry Beckwith
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher
Hachette Audio
Publication date
January 2, 2008
Binding
CD/Spoken Word
Edition
Abridged
Book category
Adult Non-Fiction
ISBN-13
9781600241017
ISBN-10
1600241018
Dimensions
0.75 by 6 by 8.25 in.
Weight
0.50 lbs.
Original list price
$16.98
Other format details
audio
Amazon.com says people who bought this book also bought:
How to Become a Rainmaker | Pitch Anything | The 22 Immutable Laws of Marketing | You, Inc. | The Carpenter | Good To Great | Traction | Positioning | Tom Hopkins Audio Sales Collection
How to Become a Rainmaker | Pitch Anything | The 22 Immutable Laws of Marketing | You, Inc. | The Carpenter | Good To Great | Traction | Positioning | Tom Hopkins Audio Sales Collection
Summaries and Reviews
Amazon.com description: Product Description: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Editions
CD/Spoken Word
The price comparison is for this edition
Abridged edition from Hachette Audio (January 2, 2008)
9781600241017 | details & prices | 6.00 × 8.25 × 0.75 in. | 0.50 lbs | List price $16.98
About: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
About: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
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