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Better product? Nope. Your competitor will rapidly reverse-engineer your "secret
sauce" and get their "better-than-you" version on the market faster
than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the
best customer service. It's a wishy washy phrase . . . a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the
increasing commoditization of their products and services, putting
considerable pressure on prices and margins, leading to fiercer
You must create an Uncopyable Attachment with your customers.Â
also as a high-value relationship they simply cannot get anywhere else.
advantage isn't found by going "outside the box"âyou must actually build
your own box. UncopyableÂ will guide you to achieving an unfair
and enduring competitive advantage.
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