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By
Scott Levy
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Bibliographic Detail
Publisher
Entrepreneur Pr
Publication date
December 17, 2013
Pages
260
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781599185156
ISBN-10
1599185156
Dimensions
0.50 by 6.25 by 9 in.
Weight
0.64 lbs.
Original list price
$19.95
Subjects
Amazon.com says people who bought this book also bought:
The Art of Social Media | No B.S. Guide to Maximum Referrals and Customer Retention | Ultimate Guide to Local Business Marketing | Ultimate Guide to Facebook Advertising | Jab, Jab, Jab, Right Hook | No B.S. Guide to Direct Response Social Media Marketing | The Marketing Plan Handbook | Instagram Power | Likeable Social Media
The Art of Social Media | No B.S. Guide to Maximum Referrals and Customer Retention | Ultimate Guide to Local Business Marketing | Ultimate Guide to Facebook Advertising | Jab, Jab, Jab, Right Hook | No B.S. Guide to Direct Response Social Media Marketing | The Marketing Plan Handbook | Instagram Power | Likeable Social Media
Summaries and Reviews
Amazon.com description: Product Description:
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers. Tweet Naked not only covers advanced Twitter strategy but social media strategy that applies to all social media platforms as well.
Editions
Paperback
The price comparison is for this edition
from Entrepreneur Pr (December 17, 2013)
9781599185156 | details & prices | 260 pages | 6.25 × 9.00 × 0.50 in. | 0.64 lbs | List price $19.95
About: Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me?
About: Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me?
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